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With over 400 hospital-based fitness centers in operation, another 50 under development and over one million dues paying members, a business opportunity unparalleled in the healthcare sector,
as well as in the health/fitness clubs industry, exists. The key factor in transforming this opportunity into a reality is to fully understand the critical components involved in successful hospital-based
facilities. How to Develop a Hospital-Based Fitness Center examines those components and details how health/fitness professionals can develop a successful hospital-based fitness center.
Among the topics covered:
- Benefits of a hospital-based fitness center
- Target markets and marketing strategy
- Components of a successful hospital-based fitness center
- Product offerings
- Logical partners
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Biography
- Jason Conviser, Ph.D., FACSM, is one of the nation’s leading experts in articulating the business opportunity for expanding the traditional healthcare continuum by including health clubs. He specializes in developing clinical/club relationships, as well as programs to attract the deconditioned population. He holds both an MBA from Northwestern’s Kellogg Business School with an emphasis in marketing and a Ph.D. from the University of Wisconsin with an emphasis in exercise physiology. Dr. Conviser is the founder and CEO of One Small World, an internationally focused company that provides educational and certification services to aspiring health/fitness professionals worldwide.
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