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Presents a detailed overview of the key factors involved in establishing a positive environment within the confines of a health/fitness club. The DVD explains why a welcoming club environment is important and what can be done to help ensure that every individual who utilizes the services of a health/fitness club is warmly received. In that regard, the DVD explains in step-by-step fashion how clubs can develop and implement a process and system for delivering a welcoming environment in their facilities.
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Reviews the importance of a member’s first days, weeks, and months in the health/fitness club as a predictor and influencer of retention. The DVD details several basic steps that every club can take to get their members actively engaged during the initial stages of their new membership experience. The DVD also includes benchmarks from clubs that have made a concerted effort to focus on an active member engagement process during a member’s initial membership period.
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Explains what a “membership-service culture” really is and why it is so important. The DVD details the difference between a customer and a member and reviews why member retention is the outcome of good customer service. The DVD also discusses the key variables that most impact membership retention ,as well as examines what clubs can do to provide exceptional customer service.
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Provides a comprehensive review of the basic steps that can be taken to enhance the membership retention level in health/fitness clubs. The DVD explains why membership retention is important, as well as point out how clubs can calculate the value of a member. The DVD also discusses the variables that can impact membership retention and details strategies that clubs can utilize to improve their level of membership retention.
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